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Building a Custom Wallpaper eCommerce Website With WooCommerce: A Practical Case Study

By December 19, 2024Web, Web Development
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When it comes to custom wallpaper, the shopping experience has always been a bit… limited. You pick a design, hope it fits your space, and then hope you can make it look just right.

But what if the process could be more personal, more customizable, and – most importantly – fun?

Sounds like a game-changer, right?

That’s exactly what we set out to do when we created a custom wallpaper store on WooCommerce.

We didn’t just want to create a website; we wanted to build an interactive, creative space where users could actually design their dream wallpapers right on our website – uploading their own favorite images, tweaking patterns, choosing the material, and seeing their choices come to life in a virtual room – all before hitting “buy”.

If you’re thinking about how to take your product customization to the next level, you’re going to want to keep reading as this is a deep dive into how we built a platform that does just that. Let’s explore what makes this project so special and how it can inspire your next big idea.

Bitcot’s Custom Wallpaper Store Project in WooCommerce

The website provides an interactive platform for customers to design and purchase custom wallpapers. It features various tools for image customization, pattern selection, and material type. The goal is to streamline the shopping experience for custom wallpapers.

The idea was simple: give customers total creative control while keeping the shopping experience seamless. Whether they’re browsing pre-designed wallpapers, customizing their own, or selecting roll sizes and materials, every step had to feel intuitive and exciting.

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We built this on WooCommerce, leveraging its flexibility to add features like real-time room previews, pattern repetition tools, and a pricing model that adjusts based on material type and roll size.

The result?

A platform that feels less like a traditional online store and more like a creative studio.

This isn’t just about selling wallpaper – it’s about reimagining what’s possible in product customization. If you’re a business looking to offer your customers something truly unique, let’s walk through how we made it happen.

Wallpaper Shop

The platform begins with a simple homepage that seamlessly guides users into the Wallpaper Shop section, where an elegant and user-friendly interface showcases the wallpaper collection.

The wallpaper shop is designed to showcase a wide variety of design styles and categories. Customers can explore an array of pre-designed wallpapers, with the ability to sort by attributes.

  • Product Listing Page: Features a grid layout with product images, names, price ranges, and options to “Add to Cart” or “Select Options.” Pagination ensures smooth browsing across the catalog.

Products %E2%80%93 Custom Wallpaper

  • Product Detail Page: Allows users to customize wallpapers by selecting fabric, paper, and size. The price updates dynamically based on selections, with a clear “Add to Cart” button for seamless checkout.

Product Detail Page

Login

 

Login

While the homepage offers a preview of available wallpapers, some of the more advanced features require users to log in. This ensures that all customization settings, size selections, and order information are securely stored and accessible.

The login process also enables users to track their order history, manage their preferences, and create a more personalized experience when browsing products.

Image Upload for Custom Wallpapers

 

Custom 1 %E2%80%93 Custom Wallpaper upload

To further enhance personalization, the PoC also allows users to upload their own images to create custom wallpapers.

Once an image is uploaded, users can immediately preview it in a virtual room, providing a realistic representation of how the wallpaper will look in a living space.

Image Upload for Custom Wallpapers

Users are also presented with several design options, including predefined patterns such as “basic”, “half-brick”, and “mirror”. These patterns provide flexibility in how the uploaded image is displayed, enabling users to experiment with different arrangements and achieve a unique look.

This functionality allows users to transform their personal photos or designs into wallpaper, further elevating the customization experience.

Pattern Repetitions and Roll Sizes

Pattern Repetitions and Roll Sizes

A key feature of the custom wallpaper tool is the ability to adjust the repetition of the uploaded image or selected pattern. Users can choose how many times a pattern will repeat on the wallpaper – whether it’s a single image repeated twice, four times, or more – depending on the size and style preferences.

The slider adjusts the repeat size of the wallpaper pattern, letting users customize how often the design repeats. Changes are visually updated in the wall preview to show the selected pattern style and scaling.

This flexibility allows customers to create a design that fits the space, ensuring that the visual effect is consistent and tailored to the room.

Additionally, the “Roll Length” dropdown lets users choose the size of the wallpaper roll, with options ranging from samples (24.4″ x 11.8″) to full rolls of varying lengths (e.g., 1.4 yards to 10.9 yards).

Pattern Repetitions and Roll Sizes 1

Each option specifies the roll dimensions to match different project sizes.

Wallpaper Types and Pricing Structure

Wallpaper Types and Pricing Structure

The PoC offers three types of wallpapers to suit different preferences and installation methods.

  • The Premium Wallpaper (5.10oz) requires a “spray the wall” technique, making it quick and easy to apply directly to the surface.
  • The Self-Adhesive Wallpaper (10.32oz) comes with a peel-and-stick backing, eliminating the need for additional adhesive and ensuring a mess-free application.
  • The Standard Wallpaper (3.54oz) follows the traditional “paste the paper” method, offering a classic choice for those who prefer a hands-on approach to wallpaper installation.

The pricing structure varies depending on the type of wallpaper selected. This tiered pricing model gives businesses the flexibility to offer different product ranges and cater to diverse customer needs, whether they are looking for an affordable option or a high-end decorative feature for their home or office.

Visualizing the Final Product

Visualizing the Final Product 1

To help users make more informed decisions, the PoC includes a feature where customers can visualize how the selected wallpaper would look in different room types, such as living rooms, bedrooms, and offices. This adds an extra layer of confidence, as users can ensure that their custom wallpaper matches the existing decor before purchasing.

The Quantity Selector allows users to adjust the number of wallpaper rolls they want to order. Users can increase or decrease the quantity using the “+” and “-” buttons, ensuring they order the exact amount needed for their project.

Cart and Checkout

 

Cart and Checkout cart

The PoC allows users to add selected wallpapers to their cart.

From there, they can proceed to checkout, providing essential billing and shipping information to complete the purchase. The user-friendly interface guides the customer step by step, ensuring that all information is captured accurately for a smooth order fulfillment process.

Cart and Checkout 1 1

This integration demonstrates how seamless it is to turn a custom product experience into a fully functional e-commerce transaction, allowing businesses to sell personalized wallpaper in a straightforward, user-friendly manner.

Second Interface

 

Second Interface

The platform also introduces another layout type for design interaction which is tailored for fabric customization.

Fabric Selection

Fabric Selection

The “Choose a Fabric” dropdown offers various fabric types (e.g., Chiffon, Cotton, etc.), likely catering to different use cases (e.g., clothing, home decor).

Repeat Options

Repeat Options1

Users can select the pattern repeat style from the available options:

  • Basic Pattern: The design repeats uniformly.
  • Half-Brick or Half-Drop: Adjusts the alignment of repeated patterns to add variety.
  • Center: Centers the pattern on the fabric.
  • Mirror: Reflects the design to create a mirrored effect.

Design Size

Repeat Options 1

Users can adjust the size of the design on the fabric, with a minimum resolution of 150 DPI. Buttons allow users to make the design smaller or larger to fit their preferences.

Fabric Size

Fabric Size

Users can select specific fabric sizes (e.g., “Fat Quarter (21” x 18”)”). This likely suits projects where small or specific measurements are required.

Preview

Preview

The left side shows a visual preview of the fabric with the selected pattern. A ruler scale helps users visualize the actual size of the design on the fabric.

Final Thoughts

This isn’t just another eCommerce site. It’s a space where customers can explore, experiment, and customize their way to the perfect wallpaper. From advanced image upload and pattern tools to real-time previews and tailored pricing options, we packed this WooCommerce-based platform with everything needed to turn ideas into reality.

Whether it’s offering roll sizes for every project, letting users visualize designs in different rooms, or making checkout a breeze, every feature was designed with the end user in mind. And for businesses, it’s all about scalability and standing out in the crowded online marketplace.

Whether you’re looking to develop a similar platform for your own business or simply explore the possibilities of customization in e-commerce, this PoC highlights the vast potential for creating personalized products that truly meet customer needs.

If you’re looking to offer your customers the kind of shopping experience that’s more than just “browse, click, buy,” let’s talk. We’re ready to help you build a solution that takes your customer experience to the next level.

Raj Sanghvi

Raj Sanghvi is a technologist and founder of BitCot, a full-service award-winning software development company. With over 15 years of innovative coding experience creating complex technology solutions for businesses like IBM, Sony, Nissan, Micron, Dicks Sporting Goods, HDSupply, Bombardier and more, Sanghvi helps build for both major brands and entrepreneurs to launch their own technologies platforms. Visit Raj Sanghvi on LinkedIn and follow him on Twitter. View Full Bio